Intercultural challenge, trade between Asia and Europe has a long tradition and is no unknown quantity. Fortunately, spices have no technical barriers and thus the handle could flourish unhindered. Technical differences are not surprising, if we look at shipbuilding in earlier times, we see differences. Differences that have satisfied the needs of each user. Houses, skyscrapers have the same fulfillment purpose in intercontinental view and in approximately the same construction method. The technical requirements are approaching and the global exchange of construction products is becoming easier and demand is increasing.
Construction people are usually conservative. They do not like to change working networks and products. You want to know exactly if the offered products live up to their promise. Intercultural understanding of people to construction is the challenge in intercontinental market expansions.
Construction culture, concerns the common work. The proud to have achieved something together and completed. Cost, deadline and quality pressure as well as shortage of skilled labor are elements that dominate building and drive the participants.
Building understanding, the attitude and the value of an industry. For outsiders, this is an inaccessible world. The architect wants to make “as aesthetic as possible” the engineer a “as good as possible” and the businessman a “as cheap as possible”. Buildings are a balancing act over the requirements of the stakeholders.